The Power Comes When You Talk To People
In this digital age we live in, it’s very easy to become complacent. Today, you can build a website, send digital traffic to it, convert that traffic, and profit. Take care of a few customer issues...
View ArticleWhy Can’t We Be Human On The Internet? Rules…What Rules Part 3
I mean it…I’m asking a serious question here. With all this talk about authenticity, transparency, blah blah blah…I’m wondering if we all just can’t be human on the Internet and it be ok? Being human...
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The “Shiny-ness” Is Finally Wearing Off — Now Let’s Get Back To Business
The “shiny object” of social media is finally wearing off. Now let’s get back to business, and quit letting it be a distraction. Use social media tools (which is all they are — tools) if you need to...
View ArticleInterruption
Holy shit people. Are we done with the stupid interruption advertising yet? Here’s one example of what I’m referring to… I go to a website, say, to watch a video I found in a search. Then, when I get...
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Business Is About People, Defined
I’ve written about business and marketing a number of times on this blog. A common phrase I’ve repeated in those writings is “Business is about people…” or a variation of that (sometimes I’ve extended...
View ArticleArticle 4
gary: We are in the middle of #VaynerDay and I had a thought, do you think most companies have it backwards? Yep… employees and culture first, current customers second, and hunting for new customers...
View ArticleTrust And The Government
The trust Americans have for the Government would be enhanced a great deal if the Government would be more open on a genuine and verifiable level. If our information, emails, and such were not...
View ArticleHow Hachette Can Help Save Your Outdated Business Model
This is the money quote from this article that sets the stage for the future of YOUR business: “Publishers need size and muscle in order to keep control over relations with authors over pricing and...
View ArticleSimple Business Growth “Math-efied”
I’ve always thought about basic business growth, execution, etc… this way: G = (p – r)ts + (ra – rc) G = Growth p = proactive thinking r = reactive thinking ts = team strength ra = resources...
View ArticleThought: Companies, Just Do The Right Thing From The Outset
From Facebook trying to find another way to manipulate you, to Apple Music (initially) not paying artists … companies seem to try to “go for” the most profit possible. This is regardless of what the...
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Content Isn’t King
Man, I’m going to shock people from the “typical” school of marketing community today. Folks, content isn’t, and never has been king. Oooooh…Joe is defying common wisdom online today isn’t he? Nope,...
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